Table of Contents

For a while now I've been rambling about something I call Digital Karma. This week we accidentally built the first working version of it ... a small network of sites with machine-readable roles, declared relationships, and verified connections. Here's what happened.

A website is worth what a specific buyer can justify from what transfers, what it produces, and what the records prove. Age can help, but age alone does not create value.

Does SEO Really Work Anymore? Your search metrics are normal or even really good and growing ...but your traffic and leads are on a decline. This is what a zero click AI overview world looks like. Learn how to leverage AI instead of fighting it with this complete guide to what Real SEOâ„¢ actually means in 2026 and what you need to change.

Most websites do not have a design problem. They have structural problems. Here are the ten issues I see most often, the foundational fix for each, and a downloadable solution for it.

The digital skills that survive AI aren't the ones that avoid it. They're the ones that learn to direct it ... starting with how your site communicates to systems that summarise you.

AI reads a webpage more accurately when the visible answer and the JSON-LD underneath it describe the same thing. See what the words and code need to share.

For most of SEO's history, the goal was to communicate with Google's algorithm. That game is evolving. The systems on the other side are more capable now ... and they expect more structure in return.

JSON-LD is the right way to add structured data to your site - but most implementations have small errors that quietly invalidate the whole block. Here is how to do it correctly from the start.